Impacts the show agenda; recommends topics that are important for business; suggests speakers; defines top-priority and new target audiences.
All-over-IP provides an opportunity to meet key local market players and get insight into how to enhance our offers for Russia. What I especially like is that the show format is all about learning. I was stunned to see the room packed as I was doing my presentation. It was really a great exchange with people.
It's a tenth year in a row that we are here. All-over-IP is a focused event. I like the approach of striving for quality visitors rather than for high attendance numbers. There are many keynote sessions where you can learn a lot, and it is an efficient show format in general that's why we come here year after year.
All-over-IP is our main platform to connect with the market. The audience awareness of technology is constantly improving. Visitors are interested in technical details and are looking for deeper understanding of neural networks. The show allows us to speak the same language with our customers.
Since its very first year, All-over-IP stands out from all other trade shows. It offers an unparalleled education platform around topics that are important for business. Visitors do not come here to source the cheapest video surveillance cameras. Most of them are looking to improve their knowledge and expertise.
It was a great idea to add machine vision to the show agenda back in 2012. The future of surveillance and imaging industries will be defined by GPU and semiconductor chip makers such as Qualcomm, Intel, NVIDIA. They already work closely with Google, Amazon, Yandex. This is what all of us will have to deal with.
All-over-IP covers a very nice niche on the IT market. I couldn't expect it to be that big and attractive. The show started with driving IP video surveillance business; today, a much wider variety of technology is covered around the initial idea. This is an interesting event that engages a growing number of high-tech brands.
Our company is just at the beginning of opening up the European and Russian markets. All-over-IP is focused on IP technology. The conversation here is going around solutions and strategies relevant to IP, so visitors understand what they can expect from us, and it makes our communication with them very productive.