9 Strategies from Global Vendors to Reap the Rewards with All-over-IP

• selling a technology platform in action by joining forces with local solution partners
• lead generation supported by well-positioned local solution partners
• long-term online customer engagement
• increased onsite visibility through sharing experience and best practices
• a high level of qualified traffic of customers
• shared spendings

Hear from Milestone Systems →

• established business and technology context for a mighty, niche audience
• sales partners with high-profile projects in the private sector
• brand awareness through public speaking and addressing customer challenges vs. selling stuff
• deeper customer relations by getting a local sales partner to offer practical advice
• reasonable spendings

Hear from Verint Systems →

• identifying key customers in a new market and relevant sales points
• brand recognazability through increased online and onsite visibility
• customer engagement and thought leadership through solution-focused case studies and a new market-focused microsite

Hear from OSRAM →

• brand visibility through public speaking
• lead generation for further developing and nurturing relationships with industry-specific seminars, webinars, email campaigns and other types of targeted education
• community involvement for better market understanding and partner relations by taking part in expert discussions and industry meetups
• lowest budget involved

Hear from Hanwha Techwin →

• community around the brand in a neutral, nonsales environment by supporting fellow content creators and influencers who tell a compelling story that resonates with core audience
• customer engagement through a series of application-focused interactions and an exclusive product launches
• improved customer relationships by building conversations around customer needs
• increased onsite visibility and networking options
• new business connections by expanding the range of applications on offer

Hear from Basler AG →

• getting brand vision across to the market through media presence and public speaking
• building trust with customers by focusing the story on cost efficiency and value
• new customers due to a unique technology offering in the right vertical context and expanding the range of applications on display

Hear from Siklu →